Privacy Policy

Last updated: 21.03.2024

We place great importance on transparency when it comes to the handling of personal data. This privacy policy explains which personal data we collect, for what purposes, and with whom we share it. To ensure a high level of transparency, this privacy policy is reviewed and updated regularly.

1. Services We Use
  • LinkedIn Ads
  • Meta Ads
  • Google Analytics
  • LinkedIn Insight Tag
  • Webflow
2. Contact Information

If you have any questions or concerns regarding the protection of your data by us, you can reach us at any time by email at info@midpoint.film.

The entity responsible for data processing carried out through this website is:

Midpoint Film AG
Räffelstrasse 10
8045 Zürich
Switzerland

3. General Principles

3.1 What data do we collect from you and from whom do we receive it?

We primarily process personal data that you provide to us or that we collect while operating our website. In certain cases, we may also receive personal data about you from third parties. This may include the following categories:

  • Personal identification data (name, address, date of birth, etc.);
  • Contact information (phone number, email address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifiers, IP addresses);
  • Location and traffic data;
  • Audio and video recordings;
  • Particularly sensitive data (e.g. biometric data or health-related information).

3.2 Under what conditions do we process your data?

We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We ensure that processing is transparent and proportionate.

If, in exceptional cases, we are unable to comply with these principles, the data processing may nevertheless be lawful because a legal basis applies. Such a legal basis may in particular be:

  • Your consent;
  • The performance of a contract or pre-contractual measures;
  • Our legitimate interests, provided your interests do not outweigh them.

3.3 How can you withdraw your consent?

If you have given us consent to process your personal data for specific purposes, we process your data within the scope of that consent, unless we have another legal basis for doing so.

You may withdraw your consent at any time by sending an email to the address listed in the imprint. This withdrawal does not affect the lawfulness of any processing carried out prior to the withdrawal.

3.4 In which cases may we disclose your data to third parties?

a. General principle

In certain circumstances, we rely on third-party service providers or affiliated companies and engage them to process your data on our behalf (so-called data processors). Categories of recipients include in particular:

  • Accounting, fiduciary and auditing firms;
  • Consulting firms (legal advice, tax, etc.);
  • IT service providers (web hosting, support, cloud services, website design, etc.);
  • Payment service providers;
  • Providers of tracking, conversion, and advertising services.

We ensure that these third parties and our affiliated companies comply with data protection requirements and handle your personal data confidentially.

In certain cases, we may also be required to disclose your personal data to authorities.

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is indicated to you accordingly (typically via corresponding icons). By clicking on these icons, you will be redirected to our social media channels.

In this case, the social media providers will learn that you accessed their platform from our website. The social media providers may use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the data transmitted or how it is used by the respective operators.

c. Disclosure abroad

As part of outsourced data processing, your personal data may in certain cases be transferred to companies located abroad. These companies are bound by data protection obligations equivalent to our own. Such transfers may take place worldwide.

Where the level of data protection does not correspond to that of Switzerland, we carry out a prior risk assessment and ensure contractually that the same level of protection as in Switzerland is guaranteed (e.g., by means of the European Commission's new Standard Contractual Clauses or other legally required measures). Should our risk assessment prove negative, we take additional technical measures to protect your data. You can access the European Commission's Standard Contractual Clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_en

3.5 How long do we retain your data?

We store personal data only for as long as necessary to fulfil the specific purposes for which it was collected.

Data that we store when you visit our website is retained for twelve months. An exception applies to analysis and tracking data, which may be retained for longer.

Contractual data is retained for longer periods, as we are required to do so by law. In particular, we must retain business correspondence, concluded contracts, and accounting records for up to 10 years. Once we no longer require such data to perform the relevant services, the data is blocked and used only for accounting and tax purposes.

3.6 How do we protect your data?

We store your data securely and take all reasonable measures to protect it from loss, unauthorized access, misuse or alteration.

Our contractual partners and employees who have access to your data are obligated to comply with data protection regulations. In some cases, it may be necessary for us to forward your requests to affiliated companies. In such cases as well, your data is treated confidentially.

On our website, we use the SSL (Secure Socket Layer) protocol in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right of access

You may request information at any time about the data we store about you. Please submit your request for information, together with proof of identity, to info@midpoint.film.

You also have the right to receive your data in a commonly used file format if we process your data using automated means and if:

     
  • you have given your consent to the processing of that data; or
  • you have provided data in connection with the conclusion or performance of a contract.

We may restrict or refuse to provide information or disclose data if this conflicts with our legal obligations, our own or the public's legitimate interests or the interests of a third party.

Processing of your request is subject to the statutory response period of 30 days. We may extend this period due to a high volume of requests, for legal or technical reasons, or because we require further information from you. You will be informed of any extension in good time, at least in text form.

b. Deletion and rectification

You may request the deletion or correction of your data at any time. We may refuse such a request if legal provisions require us to retain the data for a longer period or in unaltered form or if a legal ground for retention applies.

Please note that exercising your rights may, in certain circumstances, conflict with contractual arrangements and may have corresponding consequences for the performance of the contract (e.g. early termination of the contract or associated costs).

c. Legal recourse

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to this Privacy Policy

We may amend this privacy policy at any time. Changes will be published on our website; you will not be notified separately.

4. Individual Data Processing Activities

4.1 Provision of the website and creation of log files

What information do we receive and how do we use it?

When you visit our website, certain data is automatically stored on our servers or on servers of services and products that we use and/or have installed, for purposes of system administration, statistics, security or tracking. This includes:

     
  • the name of your internet service provider;
  • your IP address (in certain cases);
  • the version of your browser software;
  • the operating system of the device used to access the URL;
  • the date and time of access;
  • the website from which you accessed our URL;
  • the search terms you used to find our URL.

Why are we permitted to process this data?

This data cannot be attributed to a specific individual and it is not combined with other data sources. Log files are stored to ensure the proper functioning of the website and to safeguard the security of our IT systems. This constitutes our legitimate interest.

How can you prevent this data from being collected?

Data is stored only for as long as necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. Storing log files is technically required for the operation of the website; you therefore have no option to object to this.

4.2 LinkedIn Ads

We use advertising services from LinkedIn on our website, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

LinkedIn Ads allows us to place targeted advertisements based on users' interests and behaviour. LinkedIn uses cookies and similar technologies to display advertisements based on your previous visits to our website and other websites. This allows us to measure and optimize the effectiveness of our advertising activities.

The information collected through LinkedIn Ads is anonymous to us, meaning we do not receive personal data about individual users. However, this data is stored and processed by LinkedIn, allowing a connection to be made to the respective user profile and LinkedIn may use the data for its own advertising purposes in accordance with LinkedIn's privacy policy.

If you are a LinkedIn member and are logged into your LinkedIn account while visiting our website, the data collected via LinkedIn Ads will be linked to your LinkedIn account.

The use of LinkedIn Ads serves the purpose of analyzing and optimizing the effectiveness of our advertising activities. This data processing is based on our legitimate interest in targeted advertising and in analyzing the impact and efficiency of that advertising.

4.3 Meta Ads

Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). Meta Ads enables us to place targeted advertisements to draw users' attention to our products or services.

When you visit our website, Meta Ads may set a cookie on your device that allows an analysis of your use of the website. Using this cookie, Meta may also track your usage behaviour across different websites and devices and on this basis, display personalized advertisements.

The data collected via the cookie is transmitted to and stored by Meta. This data may be linked by Meta to your Meta account (formerly Facebook account) and used for its own advertising purposes.

To generally object to the use of cookies on your computer, you can configure your internet browser so that no further cookies can be stored on your computer or so that any cookies already stored are deleted. However, disabling cookies may mean that some features of our website no longer function correctly.

For further information on how Meta handles user data in connection with Meta Ads, please see Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use your data for advertising purposes, you can adjust the relevant settings in your Meta account.

4.4 Google Analytics

We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses so-called "cookies" — text files stored on your computer that enable an analysis of your use of the website.

The information generated by the cookie regarding your use of this website is generally transmitted to and stored on a Google server in the USA. However, if IP anonymization is activated on this website, your IP address will first be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with further services relating to website and internet usage.

The IP address transmitted by your browser as part of Google Analytics is not merged with other data held by Google.

You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that in this case you may not be able to use all functions of this website to their full extent. You can further prevent the collection of data generated by the cookie relating to your use of the website (including your IP address) and the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.

4.5 LinkedIn Insight Tag

We have integrated the LinkedIn Insight Tag on our website, a tool provided by LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

The LinkedIn Insight Tag allows us to collect information about visitors to our website, in particular about the types of LinkedIn features our visitors use and how they interact with these features. This tool helps us create targeted advertisements on the LinkedIn platform and measure the effectiveness of these advertisements.

The use of the LinkedIn Insight Tag sets cookies on your device that enable the collection of pseudonymized data, such as the URL of the visited page, the referrer URL, IP address (in shortened form), device and browser characteristics and timestamps.

The data collected via the LinkedIn Insight Tag is anonymous to us, meaning we do not receive personal data about individual users. However, this data is stored and processed by LinkedIn, allowing a connection to be made to the respective user profile and LinkedIn may use the data for its own advertising purposes in accordance with LinkedIn's privacy policy.

If you are a LinkedIn member and are logged into your LinkedIn account while visiting our website, the data collected via the LinkedIn Insight Tag will be linked to your LinkedIn account.

The use of the LinkedIn Insight Tag serves the purpose of analyzing and optimizing the effectiveness of our advertising activities. This data processing is based on our legitimate interest in targeted advertising and in analyzing the impact and efficiency of that advertising.

4.6 Webflow

We use services provided by Webflow on our website, a web design tool and hosting service provided by Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA. Webflow enables us to create and host an appealing and user-friendly design for our website.

By visiting our website, which is hosted via Webflow, various data may be collected, including your IP address, the date and time of access, browser type, operating system and information about the pages and content you accessed. This data is used primarily for statistical purposes and to optimize the user experience.

Webflow may set cookies on your device to store your preferences and interactions with our website. This serves to facilitate navigation and ensure a consistent user experience.

The main purpose of data processing by Webflow is to provide and optimize our website in order to present you with relevant content in an appealing design.

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